My Favorite Ted Talk: The Paradox of Choice
http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choice.html
My sister, Emily, was a foreign exchange student in Japan during middle school. Her host dad was pretty emphatic that he didn’t like cookies, that is until Emily made soft, chewy, American-style peanut butter cookies. His surprise response to the cookies managed to create a bond between two people who didn’t even speak a common language. (How Emily lived in Japan without knowing one word of Japaneses is still a mystery). Now, that’s the power of a soft, chewy cookie.
Well, sometimes that soft-chewy-cookie power is a little too overpowering. This past week for work I visited a flour mill in Richmond, Utah. As I was getting directions from the man I was to visit, he mentioned that the facility was down the road from the Pepperidge Farms Factory. I ended up arriving a little early (maybe on purpose) and managed to quickly find the Pepperidge Farms Factory. I knew what I was doing when I walked into the place. I knew that the safe thing was to turn around and leave upon entering. I knew that if I were to evaluate, at any moment, all my sugar weaknesses, cookies are by far my biggest downfall. But I proceeded anyway.
Now the rule of this game has been one and done. One dessert a day. So what did I do right there at Pepperidge Farms? I went a head and opened a loop hole. I bought ONE package of cookies and ate them all between my time in Richmond and my drive back to SLC. I wish I could say this was an individual serving, but it's exactly the package of cookies you are envisioning in your mind right now. The one with eight large cookies. I wish I could also say that it was a hard task to eat them all and that I felt sick afterward. But let's be honest, it totally wasn't and I felt completely fine. Well, this is the first time I used this loop hole and the purpose of this post is to close the loop hole so that I don't end up considering one gallon of ice cream a single dessert. So from here on out one serving = one dessert. Loop hole closed.